Attraction Poster

Attraction 2010

10 min📅 2010-11-16

Koji Morimoto's *Attraction (2010)* is a bold, 10-minute animated short that blends mystery with a striking anti-smoking message.

Director: Koji Morimoto

Frequently Asked Questions

What is Attraction (2010) about?

This experimental anime unravels a cryptic tale where the act of smoking triggers a chain of surreal, unsettling events. Designed as a public health message, it transforms an ordinary habit into something visually mesmerizing and deeply unsettling.

Who directed Attraction?

The film was directed by Koji Morimoto, a visionary animator known for his work with Tokyo's prestigious studio 4°C, whose credits include contributions to cult favorites like *Memories* (1995).

Who stars in Attraction?

As an animated short, *Attraction* features no credited live-action cast, though its visual storytelling relies on expressive character designs and symbolic imagery.

Is Attraction (2010) worth watching?

With its high-concept approach and haunting visuals, *Attraction* is a hidden gem for animation enthusiasts and fans of thought-provoking short films. While its runtime is brief, its impact lingers, making it worth seeking out for its creativity and purpose.

How long is Attraction?

The film runs for just 10 minutes, a tight, immersive experience that delivers its message with precision.

About Attraction (2010) — The Surreal Anti-Smoking Anime Short That Stays With You

Koji Morimoto's *Attraction (2010)* is a bold, 10-minute animated short that blends mystery with a striking anti-smoking message. Produced by Tokyo's acclaimed studio 4°C for France's INPES health organization, this experimental anime immerses viewers in a surreal, thought-provoking world where the consequences of smoking unfold in unexpected ways. With its haunting visuals and layered storytelling, *Attraction* isn't just a cautionary tale—it's a cinematic puzzle that lingers long after the credits roll.

The film's eerie atmosphere and unconventional narrative make it a standout in the animation genre, appealing to fans of surrealism and short-form storytelling alike. While brief, *Attraction (2010)* packs a punch, using its limited runtime to deliver a memorable experience that challenges perceptions and sparks conversation about public health and artistic responsibility.