Hashtag 2022
In Caio Sóh's sharp 2022 drama *Hashtag*, a high-flying influencer's life spirals when a single, careless misstep unravels her carefully curated online persona.
Director: Caio Sóh
Cast
Frequently Asked Questions
What is Hashtag (2022) about?
The film follows Bia Leal, a celebrated blogger whose world crashes when a single online gaffe destroys her five-million-follower reputation. As she navigates the fallout, she's forced to confront the emptiness of digital validation and rediscover what truly matters.
Who directed Hashtag?
Caio Sóh directs *Hashtag*, weaving a narrative that critiques the pressures of social media stardom with a keen eye for character-driven drama.
Who stars in Hashtag?
Rhay Polster takes center stage as Bia Leal, supported by Paula Burlamaqui, Léo Rosa, Gabriel Antunes, and João Vancini in this ensemble drama.
Is Hashtag (2022) worth watching?
With its tight 90-minute runtime and sharp focus on digital culture, *Hashtag* offers a punchy, relevant story that resonates in an era of influencers and viral moments. While it's unrated on IMDb, its blend of drama and social commentary makes it a compelling watch for fans of character-driven stories.
How long is Hashtag?
*Hashtag* runs for 90 minutes, delivering its narrative in a brisk, engaging format perfect for a single sitting.
About Hashtag (2022) — When a viral mistake changes everything for an influencer
In Caio Sóh's sharp 2022 drama *Hashtag*, a high-flying influencer's life spirals when a single, careless misstep unravels her carefully curated online persona. Bia Leal, played with electric energy by Rhay Polster, is just hours away from celebrating five million followers when a viral scandal turns her digital empire to ashes overnight. As the fallout exposes the fragility of digital fame, the film dives into themes of identity, authenticity, and the costs of chasing viral success.
Set against the glittering, high-pressure world of social media, *Hashtag* captures the tension between public adoration and private vulnerability. With a runtime of just 90 minutes, the story moves at a brisk pace, balancing moments of sharp humor with deeper reflections on digital culture and self-worth. The ensemble cast, led by Polster and featuring Paula Burlamaqui and Léo Rosa, delivers performances that feel both immediate and deeply human, grounding the film's high-concept premise in relatable emotion.