

No 2012
"CHILE, HAPPINESS IS COMING!"
In the gripping political drama *No (2012)*, director Pablo Larraín crafts a tense and visually striking narrative set against Chile's 1988 plebiscite, where citizens must vote 'Yes' or 'No' to Augusto Pinochet's continued rule.
Director: Pablo Larraín
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Frequently Asked Questions
What is No (2012) about?
*No (2012)* follows René Saavedra, a creative advertising executive who joins Chile's opposition movement to lead the 'No' campaign against dictator Augusto Pinochet in the 1988 plebiscite. Facing censorship and intimidation, Saavedra and his team craft a bold marketing strategy to rally the public and challenge the regime's propaganda.
Who directed No?
Pablo Larraín directed *No (2012)*, bringing his signature bold visual style and deep political insight to this gripping drama about Chile's fight for democracy.
Who stars in No?
The film stars Gael García Bernal as René Saavedra, alongside Alfredo Castro, Néstor Cantillana, Luis Gnecco, and Antonia Zegers in pivotal roles.
Is No (2012) worth watching?
With its compelling blend of historical drama and sharp social commentary, *No (2012)* is a must-watch for fans of political thrillers and thought-provoking cinema. Gael García Bernal's performance and Pablo Larraín's direction make it a standout film that's both entertaining and deeply resonant.
How long is No?
No has a runtime of 118 minutes, or just under two hours.
🎥 Trailer
About No (2012) — How a 1988 Ad Campaign Changed Chile Forever
In the gripping political drama *No (2012)*, director Pablo Larraín crafts a tense and visually striking narrative set against Chile's 1988 plebiscite, where citizens must vote 'Yes' or 'No' to Augusto Pinochet's continued rule. The film follows René Saavedra, a bold and unconventional advertising executive, as he's recruited by opposition leaders to lead the 'No' campaign. With limited resources and under the watchful eye of Pinochet's regime, Saavedra and his team devise a groundbreaking strategy that blends clever marketing with raw political courage.
Larraín's film masterfully explores themes of hope, resilience, and the power of media in shaping public opinion, all while maintaining an atmosphere of suspense and quiet defiance. Starring Gael García Bernal as Saavedra, the cast delivers electrifying performances that underscore the stakes of this real-life turning point in Chilean history.




