Chemerical 2009

Overview

'Chemerical' explores the life cycle of everyday household cleaners and hygiene products to prove that, thanks to our clean obsession, we are drowning in a sea of toxicity. An average North American family try to turn a new leaf by creating and living in a toxic free home. Chemerical tackles the 'toxic debate' in a truly informative and entertaining way, not only by raising awareness, but more importantly, by providing simple solutions. Sparking awareness through an interesting and inspiring dia