Eiffel's Race to the Top 2023

Overview

Behind the iconic Eiffel Tower lies the story of an incredible challenge to erect a thousand-foot tower that went far beyond a design competition, and marked a major turning point in engineering history. It was the beginning of radical transformation where iron was pitted against stone, engineering against architecture, and modern design against ancients. Press campaigns, lobbying, public conferences, denigration of opposing projects, bragging about big names - all participants engaged in a fier