Brand Names and Labeling Games 1971

Overview

16mm film. Satire out of TV’s THE GREAT AMERICAN DREAM MACHINE series has Marshall Efron comparing the food costs of brand name products as to which are better. Then he discusses the confusing method of grading the various size of olives by the U.S. Dept. Of Agriculture.Summary:Via a humorous game show format the host, Marshall Efron, demonstrates how consumers can be misled by brand name packaging and advertising to pay more for less, underscoring the usefulness of checking labels against pri