True 1999
Before the Budweiser "Whassup?" campaign became a pop-culture phenomenon, this three-minute short film launched it all. Directed by Charles Stone III, the comedy captures a group of friends catching up over the phone in the most laid-back, hilarious way possible.
Director: Charles Stone III
Cast
Frequently Asked Questions
What is True (1999) about?
True (1999) is a three-minute comedy short that follows a group of friends casually chatting on the phone, greeting each other with the now-famous "whassup?" line. The film's humor stems from its simple, relatable scenario and the absurdity of their laid-back conversations.
Who directed True?
True (1999) was directed by Charles Stone III, who later became known for his work in film and television after launching this iconic short.
Who stars in True?
The short film stars Charles Stone III, Fred Thomas Jr., Kevin Lofton, Paul Williams, and Terry Williams in the roles of friends reconnecting over the phone.
Is True (1999) worth watching?
While True (1999) is a brief watch, its cultural impact and the nostalgia of the "Whassup?" campaign make it a fun time capsule. As a short comedy, it's more of a curiosity piece than a must-see film, but it's a quick and entertaining glimpse into its legacy.
How long is True?
True (1999) runs for just 3 minutes, making it a perfect quick watch for fans of its iconic ad campaign.
About True (1999) — The short film that started the legendary Budweiser "Whassup?" ads
Before the Budweiser "Whassup?" campaign became a pop-culture phenomenon, this three-minute short film launched it all. Directed by Charles Stone III, the comedy captures a group of friends catching up over the phone in the most laid-back, hilarious way possible. With minimal dialogue and maximum charm, the characters casually greet each other with the now-iconic "whassup?" greeting, turning a simple phone call into pure comedic gold. The film's low-key vibe and effortless humor make it a time capsule of early internet culture, blending absurdity with the everyday. True (1999) isn't just a commercial precursor—it's a snapshot of friendship, nostalgia, and the power of a catchphrase.
Stone III's directorial debut leans into the absurdity of modern communication, poking fun at how people connect in the most unexpected ways. The short's minimalist approach and infectious energy leave a lasting impression, proving that great comedy doesn't need a big budget—just a brilliant idea. Whether you're a fan of the original campaign or curious about its origins, True (1999) offers a quick, delightful dive into the roots of one of advertising's most memorable moments.