Think Bike - Jimmy Hill 1978

Overview

Featuring well known sports presenter Jimmy Hill, ‘Think Bike’ encourages motorists to take extra care to look out for motorcyclists when pulling out from junctions. Using the slogan ‘think once, think twice, think bike’, the film features a graphic depiction of an accident to shock the audience. A very similar tactic is still in use today in the recently launched ‘Think – take longer to look for bikes’ campaign which also shows a motorcyclist crashing into the side of a car. A Department for