Up the Catalogue 2024

Overview

HOLE_AID presents Up the Catalogue, an ambitiously small film set in a fictional shopping channel by the name of 4QTV. Tasked with flogging a seemingly endless cycle of questionable products, star presenter, Hailey Cartin, is starting to fear she might be trapped in live television. When a rival product demonstrator eventually forces Hailey to confront her own quest-defying reality, will she ever be able to climb out of the hole she’s now in? Maybe. But maybe not. (And certainly not without the