TexoPrint 1960
Dive into the vibrant world of 1960s corporate storytelling with *TexoPrint (1960)*, a pioneering animated documentary crafted by Morton Goldsholl and his Goldsholl Associates team for Kimberly-Clark Corporation.
Director: Morton Goldsholl
Cast
Frequently Asked Questions
What is TexoPrint (1960) about?
*TexoPrint (1960)* explores the innovative 'TexoPrint' plastic printing paper developed by Kimberly-Clark Corporation. Through a blend of animation and live-action, the film demonstrates the paper's versatility and potential applications in visual media, from advertising to design. It's a snapshot of 1960s industrial ingenuity, presented with style and precision.
Who directed TexoPrint?
TexoPrint was directed by Morton Goldsholl, a visionary figure in mid-century American design and animation whose studio, Goldsholl Associates, specialized in corporate and educational films.
Who stars in TexoPrint?
The film features Ervin Lewis as the primary presenter, alongside the innovative TexoPrint product itself, which takes center stage in its own story.
Is TexoPrint (1960) worth watching?
While *TexoPrint (1960)* is a niche documentary short, it's a fascinating time capsule for animation and design enthusiasts. Its 14-minute runtime is packed with charm and historical insight, though casual viewers may find its corporate focus less gripping. Still, it's a great example of how industrial films could be both informative and visually engaging in the mid-20th century.
How long is TexoPrint?
TexoPrint (1960) has a runtime of 14 minutes.
About TexoPrint (1960) — How a 14-Minute Animated Short Revolutionized Printing Technology
Dive into the vibrant world of 1960s corporate storytelling with *TexoPrint (1960)*, a pioneering animated documentary crafted by Morton Goldsholl and his Goldsholl Associates team for Kimberly-Clark Corporation. Blending striking animation, still photography, and cinematic live-action sequences, this short film introduces audiences to the groundbreaking 'TexoPrint'—a revolutionary plastic printing paper designed to transform visual communication. Set against the backdrop of mid-century innovation, *TexoPrint* merges artistry with industrial purpose, showcasing how creativity and technology intersect to shape everyday materials. The film's dynamic visual style and focused narrative capture the optimism of post-war America, where progress and practicality went hand in hand.
While not a traditional narrative feature, *TexoPrint* stands out as a fascinating artifact of corporate filmmaking, offering a glimpse into the era's advertising techniques and design philosophies. Its concise 14-minute runtime is packed with vivid imagery and clear messaging, reflecting the efficiency and clarity valued by its corporate sponsors. For animation enthusiasts and students of visual media, this short film is a treasure trove of mid-century modern design principles and innovative production methods, proving that even the most utilitarian products can be presented with flair and imagination.