Happiness for Sale 2013
In *Happiness for Sale (2013)*, director Jeong Ik-hwan crafts a heartfelt comedy-drama about Mi-na, a young woman thrust into unexpected responsibility when she inherits her late father's small stationery shop.
Director: Jeong Ik-hwan
Cast
Choi Kang-hee
Kang Mi-na
Bong Tae-gyu
Choi Kang-ho
Jeong Gyu-su
Mr. Bae
Kim Won-hae
Unidentified Mr. Jang
Park Sa-rang
Young Kang Mi-na
Goo Seung-hyun
Young Choi Kang-ho
Kim Dan-yul
Seo-jin
Kim Young-sun
Seo-jin's Mother
Kim Ji-young
Kindergarten Student
Jeong Joon-won
Eung-cheol
Frequently Asked Questions
What is Happiness for Sale (2013) about?
*Happiness for Sale* follows Mi-na, a young woman who suddenly inherits her father's stationery store after he falls ill. Determined to sell it, she quickly realizes the shop isn't just a business—it's a beloved part of the neighborhood. With the help of quirky regulars and the unrelenting pleas of local children, she begins to reconsider what the store truly means to the people around her.
Who directed Happiness for Sale?
The film was directed by Jeong Ik-hwan, known for blending drama and comedy to explore everyday human stories.
Who stars in Happiness for Sale?
The cast includes Choi Kang-hee as Mi-na, supported by Bong Tae-gyu, Jeong Gyu-su, Kim Won-hae, and Park Sa-rang in key roles.
Is Happiness for Sale (2013) worth watching?
With its heartfelt mix of comedy and drama, *Happiness for Sale* offers a gentle yet engaging look at community bonds and personal growth. While IMDb ratings aren't available, its warm atmosphere and relatable themes make it a solid choice for fans of character-driven films.
How long is Happiness for Sale?
The film runs for 106 minutes.
🎥 Trailer
About Happiness for Sale (2013) — A touching Korean comedy about legacy, community, and reluctant responsibility
In *Happiness for Sale (2013)*, director Jeong Ik-hwan crafts a heartfelt comedy-drama about Mi-na, a young woman thrust into unexpected responsibility when she inherits her late father's small stationery shop. Brimming with charm and quiet conflict, the film explores themes of tradition, community, and the subtle pressure of small-town expectations. Mi-na's initial reluctance to take over the store clashes with the affection of the shop's loyal customers—especially the persistent pleas of neighborhood children who dread losing their beloved gathering spot. With every visit, the store's regulars and the playful protests of the kids remind her that some legacies aren't easily abandoned.
Against the backdrop of an unassuming neighborhood, *Happiness for Sale (2013)* balances humor and tenderness, showcasing how even the smallest spaces can become hubs of emotional connection. Choi Kang-hee shines as Mi-na, delivering a performance that captures both frustration and gradual warmth as she learns to see the shop not just as a burden, but as a thread woven into the fabric of her community.
