This Thing Called Love 1940
In This Thing Called Love (1940), screwball romantic comedy maestro Alexander Hall delivers a witty exploration of love's foundations, as two career-driven newlyweds challenge convention by postponing intimacy to test their compatibility.
Director: Alexander Hall
Cast
Frequently Asked Questions
What is This Thing Called Love (1940) about?
This Thing Called Love follows a sharp-witted advertising executive and her equally clever colleague as they marry—but agree to abstain from intimacy for three months to ensure their compatibility. Their unconventional pact tests their newfound partnership, sparking a series of humorous and heartfelt challenges that blur professional rivalry with genuine affection.
Who directed This Thing Called Love?
Alexander Hall directed This Thing Called Love, bringing his signature blend of wit and warmth to this early 1940s romantic comedy.
Who stars in This Thing Called Love?
The film stars Rosalind Russell and Melvyn Douglas as the lead couple, supported by Binnie Barnes, Allyn Joslyn, and Gloria Dickson.
Is This Thing Called Love (1940) worth watching?
With its sparkling dialogue, engaging performances, and a premise that still feels fresh decades later, This Thing Called Love is a charming relic of screwball comedy that rewards fans of classic romances. While it may lack the cinematic spectacle of modern films, its clever writing and delightful cast make it a worthwhile watch.
How long is This Thing Called Love?
This Thing Called Love runs for 98 minutes, offering a brisk, entertaining runtime perfect for a lighthearted evening.
This Thing Called Love (1940): A Romantic Comedy That Defies Convention — Full Movie Info
In This Thing Called Love (1940), screwball romantic comedy maestro Alexander Hall delivers a witty exploration of love's foundations, as two career-driven newlyweds challenge convention by postponing intimacy to test their compatibility. Rosalind Russell and Melvyn Douglas sparkle as the sharp-tongued advertising executive and her quick-witted colleague who, against all romantic expectations, agree to a three-month celibacy clause in their marriage vows. Their unconventional pact sets the stage for a series of misunderstandings, wit-fueled confrontations, and heartfelt realizations that blur the line between professional rivalry and deep affection.
Beneath the film's glossy 1940s sheen lies a surprisingly modern meditation on commitment, communication, and the fragile balance between logic and emotion. Hall's direction infuses the narrative with breezy charm and urbane humor, while supporting turns from Binnie Barnes, Allyn Joslyn, and Lee J. Cobb add layers of comedic tension. Whether you're a fan of classic rom-coms or simply love a story that proves love can—and should—defy the rulebook, This Thing Called Love delivers timeless laughs with surprising emotional weight.