Hypebeasts 2013
In *Hypebeasts* (2013), director Jess Dela Merced crafts a sharp, socially resonant short film that dives into the high-stakes world of sneaker culture.
Director: Jess Dela Merced
Cast
Frequently Asked Questions
What is Hypebeasts (2013) about?
*Hypebeasts* follows Ronny, a Filipino-American sneaker enthusiast, as he lines up overnight to buy the most coveted sneakers of the year. His excitement sours when a racist comment from a fast food worker—also in line the next morning—ignites racial tensions and threatens his chance at the shoes.
Who directed Hypebeasts?
The short film was directed by Jess Dela Merced, a filmmaker known for blending social commentary with genre storytelling.
Who stars in Hypebeasts?
The film features Jake Choi, Michael Rosete, Grizz Chapman, Jess Dela Merced, and Charles Rogers in key roles.
Is Hypebeasts (2013) worth watching?
Despite its 20-minute runtime, *Hypebeasts* delivers a punch—packed with sharp dialogue, believable stakes, and timely themes. It's a standout indie drama worth your time if you love character-driven stories with real-world bite.
How long is Hypebeasts?
The film runs for 20 minutes.
About Hypebeasts (2013) — A sneakerhead's chase turns into a clash of cultures and ambitions
In *Hypebeasts* (2013), director Jess Dela Merced crafts a sharp, socially resonant short film that dives into the high-stakes world of sneaker culture. The story follows Ronny, a passionate Filipino-American sneakerhead, whose long-anticipated chance to buy the hottest new sneakers turns into a night of unexpected tension and conflict. When his sister is offended by a racist remark from a fast food cashier, Ronny's mission to secure his dream shoes clashes with deeper racial undercurrents. Tensions escalate as the same cashier appears in the sneaker line, forcing Ronny to confront both his ambitions and prejudices swirling around him.
Set against the neon-lit urgency of sneaker drops and overnight camping lines, *Hypebeasts* captures the feverish devotion of collectors chasing limited-edition kicks. Dela Merced balances authenticity with dramatic urgency, weaving themes of identity, privilege, and community into a compact but gripping narrative. With standout performances from Jake Choi and Michael Rosete, the film paints a vivid portrait of modern material obsession clashing with real-world bias.