The Ideal 2016
Frédéric Beigbeder's biting satire, The Ideal (2016), follows Octave Parango, a once-revered advertising creative turned Moscow model scout.
Director: Frédéric Beigbeder
Cast
Frequently Asked Questions
What is The Ideal (2016) about?
The film follows Octave Parango, a former ad executive turned model scout in Moscow, as he races against time to salvage his reputation. Tasked with finding a new muse for The Ideal cosmetics amid a PR crisis, Octave embarks on a frantic journey through post-Communist Russia, dodging scandals and moral dilemmas along the way.
Who directed The Ideal?
Frédéric Beigbeder, the French novelist and filmmaker behind the critically acclaimed satire '99 Francs,' directed The Ideal (2016).
Who stars in The Ideal?
The film stars Gaspard Proust as Octave Parango, alongside Audrey Fleurot, Anamaria Vartolomei, Jonathan Lambert, and Camille Rowe in key roles.
Is The Ideal (2016) worth watching?
If you enjoy sharp, satirical comedies that skewer consumer culture and the emptiness of modern ambition, The Ideal (2016) is a solid pick. While it doesn't break new ground, its biting wit and engaging premise make it a worthy watch for fans of Frédéric Beigbeder's style.
How long is The Ideal?
The Ideal (2016) runs for 90 minutes.
About The Ideal (2016) — How a hedonist's chase for the perfect face spirals into chaos
Frédéric Beigbeder's biting satire, The Ideal (2016), follows Octave Parango, a once-revered advertising creative turned Moscow model scout. Once the golden boy behind the iconic '99 francs' campaign, Octave now drifts between private jets and the company of youthful Russian models, living a life of effortless hedonism under the patronage of oligarchs. After The Ideal, a global cosmetics giant, faces a public relations nightmare, Octave is handed an impossible ultimatum: find a fresh face in seven days or face the consequences. His desperate quest takes him through the gritty, post-Soviet underbelly of Russia, where beauty and corruption collide.
As Octave navigates a world of vanity, power, and fleeting glamour, he's forced to confront the hollow center of his own existence. With sharp dialogue and a razor-thin sense of realism, Beigbeder crafts a darkly comic tale about the absurd lengths people go to chase perfection—and the emptiness that follows. The Ideal (2016) is a razor-sharp commentary on modern consumer culture, blending cynicism with a dash of reluctant humanity.