Smoke and Mirrors: A History of Denial 1999

Overview

In the early 20th Century, tobacco merchants were unaware of the danger of their increasingly popular product. Smoke & Mirrors documents the rise of the cigarette, and the tobacco industry's subsequent attempts to conceal its emerging link with cancer and other smoking-related illnesses. Throughout the 1940's, the scientific case against the cigarette was building. However, despite the evidence that tobacco was a major cause of disease and death among smokers, tobacco companies began conducting