It Can't Last Forever 1937
"HE PULLED THE WOOL OVER THE WHOLE WORLD'S EYES!...BUT HE NEVER FOOLED THIS HARD-BOILED BLONDE!"
In "It Can't Last Forever (1937)", director Hamilton MacFadden crafts a snappy pre-Code comedy-thriller that follows Russ Matthews, a fast-talking theatrical agent who's equal parts hustler and showman.
Director: Hamilton MacFadden
Cast
Frequently Asked Questions
What is It Can't Last Forever (1937) about?
This 1937 comedy-crime caper centers on Russ Matthews, a theatrical agent who fakes psychic predictions on radio to boost his clients' careers. When his hoax accidentally draws the attention of real gangsters, he ropes in a skeptical newspaper columnist to help cover his tracks before the scheme spins completely out of control.
Who directed It Can't Last Forever?
The film was directed by Hamilton MacFadden, a filmmaker known for blending crime drama with lighthearted comedy during the pre-Code era.
Who stars in It Can't Last Forever?
The main cast includes Ralph Bellamy as Russ Matthews, Betty Furness as Carol Wilson, Robert Armstrong, Raymond Walburn, and Thurston Hall.
Is It Can't Last Forever (1937) worth watching?
With its breezy runtime, snappy dialogue, and a cast delivering sharp performances, "It Can't Last Forever" is a fun snapshot of pre-Code Hollywood. While it may not be a lost classic, it offers a brisk, entertaining mix of comedy and crime that's easy to stream or download for fans of the era.
How long is It Can't Last Forever?
The film has a runtime of 68 minutes, making it a quick, satisfying watch for fans of classic capers.
About It Can't Last Forever (1937) — Fast-talking con men, gangsters, and a reporter who won't be fooled
In "It Can't Last Forever (1937)", director Hamilton MacFadden crafts a snappy pre-Code comedy-thriller that follows Russ Matthews, a fast-talking theatrical agent who's equal parts hustler and showman. When one of his radio-future-predicting stunts spirals into real-life gangster territory, he ropes in quick-witted columnist Carol Wilson to help clean up the mess. What starts as a slick con quickly becomes a high-stakes game where everyone's playing for keeps. MacFadden balances razor-sharp dialogue with breezy romantic banter, blending crime caper energy with the polished sheen of 1930s screwball comedies.
Backed by a cast led by Ralph Bellamy's dashing yet dubious charm and Betty Furness's sharp, no-nonsense presence, the film zips along at a brisk 68 minutes. It's a world of backstage hustles, city-sidewalk intrigue, and the occasional wisecrack that lands harder than a punchline. For fans of golden-age capers that blend wit with just enough danger, "It Can't Last Forever" delivers a satisfying, old-school twist on the con-artist genre.