The Ford 50th Anniversary Show 1953
"The Merman and Martin sequences from television's first special."
Overview
The program was the first so-called "Television Spectacular". Ford presented the show without commercial interruption. It is believed to be the first time that Edward R. Murrow appeared on NBC in a professional capacity. Also, in 1953, it was necessary for Ford to buy time on two networks to ensure maximum coverage of US TV households - at the time, neither CBS nor NBC reached 100% of them. The famed 1953 television special celebrating the Ford Motor Company's 50th anniversary brought together
Director: Jerome Robbins
Cast
Mary Martin
Herself
Ethel Merman
Herself