From the Ground Up 2007
"With few words and no polemics, From the Ground Up shows how an ordinary cup of coffee occupies center stage in the world economy."
Dive into the hidden journey behind your morning cup with *From the Ground Up* (2007), a quietly powerful documentary that traces the global path of coffee from Guatemalan farms to New York City cafés.
Director: Su Friedrich
Frequently Asked Questions
What is From the Ground Up (2007) about?
This documentary explores the global journey of coffee, from its origins on Guatemalan farms to its final stop on New York City café counters. Through minimal dialogue, it highlights the people and processes that make a daily cup possible, revealing the hidden human cost behind a seemingly ordinary product.
Who directed From the Ground Up?
The film was directed by acclaimed filmmaker Su Friedrich, known for her socially conscious documentaries that blend personal narratives with broader economic themes.
Who stars in From the Ground Up?
Director Su Friedrich appears on-screen as the guide, while the film features interviews and footage of coffee farmers, traders, and baristas whose lives shape the industry.
Is From the Ground Up (2007) worth watching?
While the film isn't rated on IMDb, its focus on an accessible yet overlooked topic—paired with Friedrich's evocative storytelling—makes it a compelling watch for fans of economic documentaries. Its short runtime and lack of polemics also make it an easy yet thought-provoking choice for casual viewers.
How long is From the Ground Up?
The runtime of *From the Ground Up* is 54 minutes.
About From the Ground Up (2007) — The Global Story Behind Your Morning Coffee
Dive into the hidden journey behind your morning cup with *From the Ground Up* (2007), a quietly powerful documentary that traces the global path of coffee from Guatemalan farms to New York City cafés. Directed by Su Friedrich, this thought-provoking film strips away the noise of political debate to reveal the human stories woven into every bean. Through intimate, word-sparse storytelling, viewers witness the sweat, skill, and global connections that bring a simple cup of coffee to life.
This understated yet profound documentary captures the quiet resilience of farmers and workers whose labor fuels an industry worth billions. As the film moves from sun-drenched plantations to bustling urban markets, it reminds us that every product we consume carries the weight of countless unseen hands. With a runtime of just 54 minutes, *From the Ground Up* is a cinematic reminder of the invisible threads tying together our daily lives and the world's economy.