
Sex Shop 1972
"A comedy that will roll you in the aisles"
Claude Berri's 1972 comedy-drama *Sex Shop* turns a struggling bookstore into an unlikely goldmine when its owner pivots to selling erotic curios.
Director: Claude Berri
Cast










Frequently Asked Questions
What is Sex Shop (1972) about?
*Sex Shop* follows Claude, a bookstore owner who transforms his failing shop into a lucrative sex shop, reigniting his passion with his wife Isabelle. Their journey takes a turn as they experiment with new experiences, only to find that desire isn't as simple as buying and selling.
Who directed Sex Shop?
The film was directed by Claude Berri, a prolific French filmmaker known for his sharp eye for character-driven comedies and dramas.
Who stars in Sex Shop?
The film stars director Claude Berri alongside Juliet Berto, Jean-Pierre Marielle, and Francesca Romana Coluzzi in key roles.
Is Sex Shop (1972) worth watching?
Though unrated, this under-the-radar French comedy-drama offers a fun, cheeky look at love and reinvention. Its blend of humor and heart makes it a charming time capsule for fans of 1970s European cinema.
How long is Sex Shop?
The runtime of *Sex Shop* is 99 minutes.
About Sex Shop (1972) — When a Bookstore Becomes a Boudoir of Bold Ideas
Claude Berri's 1972 comedy-drama *Sex Shop* turns a struggling bookstore into an unlikely goldmine when its owner pivots to selling erotic curios. But the real twist is in the bedroom: the film explores how commercial desires seep into personal fantasies, blurring lines between commerce and intimacy. With sharp wit and playful energy, Berri crafts a story about a married couple navigating newfound freedom and the risks of pushing boundaries. The cast shines in roles that balance humor with unexpected tenderness, creating a tone that's both playful and thought-provoking.
As the sex shop thrives, so does the couple's determination to spice up their marriage, leading to a series of misadventures with eccentric new acquaintances. The film balances raucous comedy with moments of vulnerability, capturing the chaotic energy of reinvention. Whether you're drawn to its era-defining boldness or its surprisingly sweet heart, *Sex Shop (1972)* offers a slice of French cinema that's as audacious as it is endearing.