It 1927
"A salesgirl with plenty of 'it' pursues a handsome playboy."
Clarence G. Badger's *It (1927)* captures the electric spark of the Roaring Twenties through the magnetic charm of Clara Bow, a shopgirl whose effortless allure—her "it"—becomes the talk of New York City.
Director: Clarence G. Badger
Cast
Frequently Asked Questions
What is It (1927) about?
*It (1927)* follows Betty Lou, a spirited shopgirl with an effortless magnetism, as she sets her sights on her wealthy boss. Using her undeniable charm and wit, she navigates the highs and lows of New York's social scene, proving that determination and personality can outshine even the biggest obstacles.
Who directed It?
The film was directed by Clarence G. Badger, a pioneering filmmaker known for his work in silent cinema and early talkies.
Who stars in It?
The film stars Clara Bow, Antonio Moreno, William Austin, Priscilla Bonner, and Jacqueline Gadsden in key roles.
Is It (1927) worth watching?
As a quintessential silent-era romantic comedy, *It (1927)* delivers timeless charm with Clara Bow's magnetic performance at its heart. Fans of classic cinema or lighthearted romances will appreciate its wit, energy, and historical significance, even if silent films aren't typically their go-to choice.
How long is It?
The runtime for *It (1927)* is 72 minutes.
🎥 Trailer
About It (1927) — Clara Bow's Iconic Silent-Era Comedy
Clarence G. Badger's *It (1927)* captures the electric spark of the Roaring Twenties through the magnetic charm of Clara Bow, a shopgirl whose effortless allure—her "it"—becomes the talk of New York City. Set against a backdrop of flapper culture and high-society glamour, this silent-era romantic comedy follows the determined Betty Lou as she sets her sights on her handsome, wealthy boss, determined to win him over with her irresistible charisma. With witty dialogue, dazzling visuals, and a playful tone, the film explores themes of ambition, social mobility, and the intoxicating power of first love. Bow's performance radiates confidence and warmth, making *It* a timeless celebration of youthful exuberance and the unspoken language of attraction.
Directed with a keen eye for both comedy and romance, *It (1927)* blends lighthearted escapism with a touch of social critique, all while showcasing the silent film era's ability to convey emotion without words. The movie's playful energy and Bow's iconic star power have cemented its place as a classic of early cinema, offering a glimpse into the cultural shifts of the 1920s.