67/97 2001
Seoungho Cho's experimental short film 67/97 (2001) plunges viewers into a hypnotic exploration of data and perception, beginning with the mundane act of scanning a bar code.
Director: Seoungho Cho
Frequently Asked Questions
What is 67/97 (2001) about?
This experimental short film explores the idea of total information retrieval, imagining a world where every bar code—and by extension, every object—can be scanned to reveal unseen data. It blends technology, sound, and visuals into a fast-paced meditation on how meaning is constructed from raw information.
Who directed 67/97?
67/97 was directed by South Korean filmmaker Seoungho Cho, known for his innovative and conceptual approach to short films.
Who stars in 67/97?
The cast details for 67/97 are not publicly listed, as it is a non-narrative experimental short.
Is 67/97 (2001) worth watching?
While extremely short at just seven minutes, 67/97 offers a unique and thought-provoking experience for fans of experimental cinema or anyone interested in the philosophical implications of data collection. Its ambitious concept and striking visuals make it a memorable watch for those seeking something outside the mainstream.
How long is 67/97?
The runtime of 67/97 (2001) is approximately 7 minutes.
About 67/97 (2001) — When Barcodes Reveal Hidden Stories in a 7-Minute Cinematic Experiment
Seoungho Cho's experimental short film 67/97 (2001) plunges viewers into a hypnotic exploration of data and perception, beginning with the mundane act of scanning a bar code. As laser beams dissect surfaces—food, objects, even the human body—the film morphs into a chilling meditation on how information is harvested and meaning is constructed. The relentless beeps of the scanner create an almost musical backdrop, transforming a technical process into a surreal, rhythmic experience. With its rapid-fire text and stark visuals, 67/97 blurs the line between science and poetry, asking provocative questions about transparency, surveillance, and the hidden layers of everyday reality.
Almost two decades before digital privacy became a global concern, Cho's visionary approach to 67/97 (2001) anticipated today's data-driven world. The film's frenetic energy and cryptic symbolism invite repeated viewings, rewarding audiences who seek deeper connections between technology, identity, and the stories buried in plain sight. Whether you're drawn to avant-garde cinema or curious about the philosophical side of barcode culture, this seven-minute short offers a dense, thought-provoking experience that lingers long after the final beep.