Material 2012
"If he told you the story of his life you would probably think he was joking!"
In the heart of Johannesburg's Fordsburg neighborhood, *Material (2012)* follows Cassim Kaif, a young Muslim man navigating the pressures of tradition as he works in his father's fabric shop.
Director: Craig Freimond
Cast
Frequently Asked Questions
What is Material (2012) about?
*Material (2012)* tells the story of Cassim Kaif, a young man balancing his father's expectations with his own aspirations in Johannesburg's Fordsburg community. As the only son, he's groomed to take over the family fabric shop, but his personal ambitions create tension and humor. The film dives into themes of identity, family duty, and the universal push-pull between tradition and modernity.
Who directed Material?
Craig Freimond directed *Material (2012)*, bringing his keen eye for character-driven stories to this South African comedy.
Who stars in Material?
The film features Riaad Moosa as Cassim Kaif, alongside Carishma Basday, Quanita Adams, Denise Newman, and Zakeeya Patel in key roles.
Is Material (2012) worth watching?
*Material (2012)* is a charming comedy that offers more than just laughs—it's a heartfelt exploration of family dynamics and self-discovery. While it's unrated on IMDb, its blend of humor and relatable themes makes it a worthwhile watch for fans of character-driven films. The 94-minute runtime keeps the story tight and engaging.
How long is Material?
The runtime of *Material (2012)* is 94 minutes.
About Material (2012) — A Comedy That Stitches Together Tradition and Dreams
In the heart of Johannesburg's Fordsburg neighborhood, *Material (2012)* follows Cassim Kaif, a young Muslim man navigating the pressures of tradition as he works in his father's fabric shop. The film, directed by Craig Freimond, blends sharp humor with tender moments, exploring generational clashes and the universal struggle between duty and self-discovery. Cassim, the only son in his family, is expected to inherit the business, but his dreams and modern sensibilities pull him in another direction—leading to a heartfelt yet hilarious journey of identity and choice.
With its vibrant setting and rich cultural backdrop, *Material (2012)* delivers a story that feels both intimate and universal, showcasing the generational tug-of-war between obligation and personal ambition. The film's lighthearted tone belies its deeper themes, making it a standout in the comedy genre.