No Sell Out 1995

Overview

No Sell Out employs desktop video to position images of Malcolm X in tension with commercial culture. It is a result of a series of loaded questions we ask ourselves, and now wish to impose on viewers. Mr. X is the serialized signifier that sparks problematic readings and profits in rap music, “political art,” and fashionable sportswear. Is X the sign of a meaningful difference, or just another hip style thang? Appropriating an MTV-like format to critique and question the capitalist commodificat